Study Of China's Credit Card Brand Management Issues

Our credit card market had become brand competition from begining number competition through twenty years development. More and more credit card issiued institutions join into the profit credit card market in fierce competition situation. Every credit card issiued institutions should pay more attention to brand management in order to keep the original credit card holders and absorb more new comers. Credit card brand can show their services character and win holders and carry endural development into effect.It is comprehensive work for Credit card brand management. It demands long-term and continues investment. It needs clear thinking. On the one hand, Credit card issiued institutions should connet with the whole development stragety. On the other hand, Credit card issiued institutions should refine unique value on the basis of the whole competition.Now there are many questions, such as brand manage abandon,lacking of brand long-planning in our credit card issued institution. According to present situation, This thesis analyses meaning of brand management firstly. Then describes achievements that exsits in our credit card issiued institution. The writer model experience that the world-famous credit card brand institution has acquired and points out some measuers that apply to credit card issiued institution of our credit card issiued institutions.