Urban And Rural Residents In China Dairy Consumption Analysis And Development Of Countermeasures

This paper makes an analysis for dairy products consumption characteristics and development trend in city and rural area. With income increasing, the growth speed of dairy is high. To improve the health conditions of people and prompt the development of dairy industry, our government comes on "Student milk plan", the production of dairy ascends continuously. Our country is always being a laggard country in the dairy foods consumption, which sets us thinking. What is really the dairy foods consumption? Which reasons affect the dairy foods consumption? What will the trend of the dairy foods consumption be in rural area?The article is based on the above thought, it concentrates in the dairy foods consumption, and studies the dairy foods consumption of our country in detail, that is content of chapter 3 to chapter 6. Chapter 3 is the development of the dairy foods consumption in China, the conditions and characters of the dairy foods. The area characters, kinds and structure characters are analyzed. Chapter 4 is the main influential factors both in city and rural area, which are included in the income level, consumption custom and interests, the nourishment and health care knowledge, the price and the convenience. Chapter 5 is the trend of the foods consumption behavior in China rural area. Chapter 6 is the advice for the development of dairy foods in rural area of China.After analyzing and demonstrating, the main conclusions are the following:Currently, the dairy foods consumption level is still low. Though the total consumption increases fast, there is a big difference from the average level of the world. The areas of China are rich, the natural gift and the consumption custom of each area are different, because pf the economic development, the income and the consumption between the city and country have difference. So the consumption between the two is obvious. In the factors of affecting the dairy foods consumption, such as the income level, consumption custom and interests, the nourishment and health care knowledge, the price and the convenience of buying, the first two are the most important. The dairy foods consumption of the country area will become a new point of China.Finally, some advises are put forward in the article:We must set the dairy foods consumption a high value to improve the physique and make the people stronger. By all kinds of media, we should propagandize the nourishment of the milk foods extensively. Keep on advancing "Student milk plan". Government should enhance the support to the plan. Unify the component market of dairy foods, enhance the intendance of the dairy foods price, set up a reasonable normal system of safe quality and credible attestation system to give the development of dairy industry a good circumstance.The dairy foods consumption of the rural area is very little, the consumption is different with city and the potential of market expending is great. Whether the manufactures should realize it, transfer center to the countryside, find the new marketing channels and improve the buying convenience of residents in the rural areas. The variety of the dairy is little, and the quality is poor. So dairy foods manufacturer should design more products, which fit with the people's taste and consumption custom to make the people satisfied with the life.