An Research On China’s Investment In New Zealand Dairy Industry

After the reform and openning up,with the rapid economic development,the national consumption level is constantly improving.and the demand for dairy products is also growing strong.But into the21th century,the dairy industry is facing dilemma,because of excessive dairy development,there were many loopholes,threat to the healthy development of the dairy industry.Such as,the issue of food safety and the image of the domestic dairy industry made our dairy industry into the bottleneck.So many dairy companies have set the sights on the New Zealand dairy industry which is green and safe,in order to reshape the image of the industry. However,due to our investment in the New Zealand dairy is just emerging in recent years,There will inevitably be some problems in the investment process,such as,the level of the investment cooperation is not enough and the inform of the investment is simple.We invest the New Zealand’s dairy industry has the following effect, first, it helpful to have the stable milk for the domestic consumption to provide security; second, it helpful the sustainable development of China’s dairy industry; third, it helpful to enhance the international competitiveness of China’s dairy industry.Therefore,the Chinese dairy companies should implement the "going out "strategy to promote the sustainable development of China’s dairy industry.This paper analysis deeply based on the analysis of the New Zealand dairy investment environment,the necessity,current situation and problems of the investment and the strategic significance and prospects of the investment,giving our dairy food safety crises provide reference.