Good Special Automotive Lighting Limited Venture Case

Jiangsu Jiate Car-lamp Co.,Ltd is one of the biggest Car-lamp manufacture in China. This case describes a big decision making process in 2000 of this company during its developing. It tells the industry background at that time and the product and the competitors. It also discloses the manager director Zhang Mingrong with his managing team to discovery the business opportunity and use the resources to finish a important project. At the end it shows the consequence of this project and analysis the entrepreneurship phenomenon through this case. And through using the business opportunity discovery theory of Shane and Venkataraman(2000),Evan and Leighton(1991), analysis how did Jiate hold that business opportunity and gain the success.