The. Kmgl Auxiliary Parts Company Development Strategic Research

The development strategy of a company is a vital problem that needs solving urgently. It is of great importance for the company to allocate resources to enhance marketing competitiveness, and to set up favorable competition. Based on the research of company development strategy, the article analyzes the situation and resources of KMGL auxiliary engine kits company by the means of SWOT Analyzing Method, making clear the challenges and opportunities along with the development of the company. Meanwhile, it analyzes the development of Yunnan Boiler Auxiliary Engine kits through M.E.Porter's "five-power Analyzing Model", on the base of which the company's strategy is made according to its targets of different phase. It also describes how to carry out and control the strategy, analyzes the problem existing in the practice of the company's strategy, thus putting forward suggestions to ensure the smooth implement of the development strategy.It is hoped to provide reference for the strategy research and the industry development of boiler auxiliary engine kits. It also provides some basic theory for boiler auxiliary engine kits to break away from the boiler industry and change the vertical integrative farm-out, forming an interactive coordination of equal cooperation and strategic partnership between the core industry and the auxiliary engine kits.