Dali Dw Real Estate Projects, Market Positioning

In the passed 20 years, the real estate market of China experiences several passes through the market fluctuation, walks into the legalization gradually in the new century, at the meanwhile, the health of the market and the positive cycle developed, in a word, our country' s real estate market has magnificent developed. As an important region in Southwest, Yunnan Province, in its region the real estate market has dramatically prospect. At the same time, the degree of real estate industry marketability is higher than before, and the competitions are more intense as well. Facing the development opportunity and the competition threat, our province real estate enterprise are requested to be better in understanding of science, system analysis real estate market, and according to nation policy and business enterprise own actual circumstance science, system of establishment real estate market strategy, obtain good performance and society performance. In many facts, the real estate development item of market fixed position is the most important. Take a wide view currently our province property development enterprises, in particular small and medium-sized enterprises, the project performance history universal existence following the crowd localization, versatile localization phenomenon. Although the enterprise consciously the real estate development item of market fixed position is the most important position, the real estate project development involved specialized, across a degree very big, special and complexity of real estate product. When carry on a market fixed position, these firms subject many factors excessively. By the qualitative analysis primarily, lacked the science, the system localization method, but caused the project the market to locate the effect which the defeat or has not arrived should have, finally affected the entire project the advancement and the income. For DW (Yunnan constructs development company), market fixed position is an important and difficult work, the factor is whether this project should located in the Dali old city . The process of decision was very complex, for example: old city cultural element, commercial industry condition combination and so on. Therefore the science market localizations are deciding the DW project success or failure. Based on these questions, this article will aim at the Dali DW real estate project which is the market localization to launch the research work, the science, the system market localization theory and the method will utilize in this project market localization practice, simultaneously will attempt the utilization fuzzy synthesis judgment to solve the enterprise market to locate the difficult question. Through the analysis research, we make effort to achieve the solution enterprise realistic question and enhances practices and the research ability goal. This article mainly includes following three aspects the content: First, research question which the decision of DW project under the contract of ownership of the land, how to carries on the market localization to DW. Second, carries on the market survey, including: The feedback of traveling consumers to the Dali old city in night leisure, the entertainment industry condition, and so on. Through investigation and study (blank demand and needs to supplement industry condition); investigation and study the satisfaction of traveling consumers to Dali old city to food and beverage industry condition. Local nationality folk custom experience industry condition and traveling consumer to this industry condition demand condition investigation and study; Traveling consumer to Dali old city leisure, entertainment, food and beverage industry condition cognition and feeling; Dali old city investment, operator questionnaire survey; Key competition project investigation and study. Third, carries on the market segmentation and the choice goal market, through the SWOT analysis, near and carries on the market localization to the DW project, finally utilizes the fuzzy synthesis judgment to carry on the judgment to the localization rationality. Analysis the DW project final market localization after the research is: Constructs in Dali's Pure Brightness the river chart. Through the actual examination, DW has obtained the good sales achievement, was the DW second developments has laid the foundation, and has formed certain even sign well-knownness in the locality. This proof means real estate market localization using the science, the system market localization theory and the method can obtain the good effect, nearly obtains the economic efficiency and the social efficiency which the another person satisfies. At the same time, explained the fuzzy synthesis judgment has the good usability, when actual operation not very complex, utilizes its carries on the market localization decision-making is feasible.