Perspective 1912-1919 "to Declare" The Political Impact Of The Ad

Advertising is often regarded as the mirror of economy. It is a common sense that advertising and economy always go hand in hand. However, what kind of impact may politics have on advertising? The paper attempts to look into the political effects on economy by doing deep qualitative and quantitative analysising research on the Shen Dailys issued between 1912 and 1919. The paper takes the perspective of analyzing the type and the structure of advertising of that period to explore the effects of politics that they might present in a noticeable and unnoticeable way. To some extent, it can be concluded that the impact of politics on advertising actually reflects the process of political socialization in the field of news and media.