Current Of Power Generation Companies In Electricity Market Environment, Bidding Strategies

As China's power development and the promotion of market-oriented reforms, the natural monopoly power industry has been getting smaller and smaller border. My states take the lead in the power generation side of the introduction of market competition mechanism, power generation enterprises to the market. In the electricity market environment, power generation companies bidding strategy choose have a considerable impact, to their own profits and the electricity market operators. On the optimal power generation companies bidding strategy and analysis of market power enterprises in the strategic pricing behavior is currently a very active research field, with the more important theoretical value and practical significance. In this paper, a theoretical analysis of the electricity market theory, China's power market theory research and practice, pointing out the issue of the purpose and significance of the study, research and analysis of the current East China power market operating characteristics, conditions and problems, eventually taking full account of Uncertainty in the bidding process on the basis of factors, focusing on the power enterprises in the electricity market environment select the optimal bidding strategy. In this paper, a theoretical analysis of the electricity market theory, China's power market theory research and practice, pointing out the issue of the purpose and significance of the study, research and analysis of the current East China power market operating characteristics, conditions and problems, eventually taking full account of Uncertainty in the bidding process on the basis of factors, focusing on the power enterprises in the electricity market environment select the optimal bidding strategy. Based on the above analysis, the paper pointed out that at this stage of the electricity market environment, due to the construction of the electricity market imperfections, the more uncertain factors, the market structure, the different market forces, power generation companies bidding strategic choice, can often be more and more income. First of all, power generation enterprises to participate in the auction market to follow the security, economic, reliable, and other basic principles; And secondly, in order for the power generation business in the existing conditions to maximize economic benefits, power generation enterprises should be based on a variety of different situations and make full use of their own strategic competitive advantage; Finally, to respond effectively to market challenges, power generation enterprises should be in terms of cost control, strategy Cooperation, management philosophy, and so further update and adjust the corresponding strategies, competition in the market in order to gain the initiative.