Sichuan My Enterprise Group Co., Ltd. Automotive Connectors And Wiring Harness Development Strategy

Automotive connectors and harnesses are important components for connecting electronic and electrical equipment installation of automotive vehicle. They are carriers to control the electrical signal of the Automotive. Since the industry have relative higher profit rate,and the technological requirements is not very high,there have arose a lot of new rival firms reciprocally in recent years,the contest is in high row gradually within the industry.In such an intense contest, SiChuan MY corporation Automotive connectors and harnesses how to survive,and how to develop. The paper will carry on deep analysis and study on internal and external environment, industrial situation and competitors taking SiChuan MY corporation automotive connector and harness as an object,and based on this, the paper will propose a series of strategies and tactics raise on how to improve the contest force of SiChuan MY corporation Automotive connectors and harnesses.The main points are as follows:1. Summarize the development history and present situation of SiChuan MY corporation Automotive connector and harness products completely, and develop the reason of underdevelopment profoundly,and sum up the current problems available.2. Analyze systematically the international environment, national environment, industrial environment and all relevant factors for automotive connector and harness industry.3. Thoroughly dissect to the internal situation of the corporation,focused on the internal resources of the corporation along with the marketing strategy, business culture and human resource strategy of the corporation.4. Utilize some management tools such as the situation (SWOT) analyses - TOWS matrix and strategy factor analysis summing-up ( SFAS ) matrix to carry on an overall analysis over some elements such as the advantage, disadvantage and opportunity for the Automotive connector and harness products the corporation. Stress on some strategic elements that effect development strategy. 5. Thoroughly analyze the business of the corporation,and combined with the foregoing analysis and summery,the paper propose development strategy of the corporation.