Optimization Of Marketing Strategy Of High Voltage Connector Of B Company

This paper aims to provide a suitable marketing strategy for B company’s high voltage connector how to quickly in the market.Under the background that new energy vehicles are becoming the development direction of the future automobile market,the technical development of new energy vehicles and the development and sales of supporting products have become new questions under the new situation.Therefore,the connector business of company B needs to develop and sell high-voltage connector products according to the new market situation,so as to better adapt to the current and future market and have a place in the future market.Firstly,this paper introduces the current theoretical research and analysis tools domestic and overseas.Theory mainly introduces STP and 4V marketing mix theory;The analysis tools include Porter’s five forces model,PEST and SWOT.Secondly,it analyzes the current situation of the automobile connector product market,the competitive advantages of various brands and various marketing problems existing in the connector products of company B.for example,there are some problems in the connector products of company B,such as single customer,focusing on the European and American markets and insufficient attention to the Chinese market.At the same time,the macro environment and industry environment of connector business of company B are analyzed.From the perspective of macro environment,China is increasing the requirements of carbon neutralization and carbon peak,and has issued strict laws and regulations for environmental problems.At a time when people’s awareness of environmental protection is becoming stronger and stronger,consumers’ acceptance and recognition of clean and environmentally friendly new energy vehicles are becoming higher and higher;From the perspective of industry environment,there are many largescale enterprises in the industrial chain of automobile connector market,and the downstream raw material suppliers and upstream main engine factory customers have strong bargaining power.As a fully refined automobile industry,the threat of substitutes and potential entrants is low.At present,it is still a competitive situation in the industry.As a leading auto parts supplier,company B,High voltage connector products are still in the stage of market development due to their late entry.Finally,SWOT is used to analyze the internal and external environment and market risks of company B’s high-voltage connector business,and STP is used to identify that company B’s high-voltage connector business should take the internal system end of the group and the new system of the main engine plant as the target market,develop and sell fast plug-in DC high-voltage connectors,and use 4V marketing combination theory,It is analyzed that the high-voltage connector of company B should pay attention to product differentiation,rely on the group’s system solutions to solve the market position of suppliers and high-quality brand advantages,establish a localized service team,and realize the effect of effective communication and timely response with customers.In order to achieve this goal,corresponding internal guarantee measures and the functions of sales and projects are required,Establish a project oriented evaluation and reward mechanism,from the establishment of a high-level project management committee to a customer project team,to the establishment and training of a professional and technical team and after-sales team,strengthen market prediction and analysis,and regularly share internal and external information,so as to finally realize the demand of quickly opening the market.