Marketing Stratage Study Of Automotive Terminals And Connector Of L-corporation

With the rapid development of the China's traditional automotive industry,as well as the increasing demand of New Energy Vehicles,it shows a tremendous potential demand in automotive electronic market.Terminals and connectors become more important and this industry will have a great development opportunity.With the development of automobile networking and automatic driving technology concept,it will be the crucial strategy for the automotive parts enterprises to win the competitiveness in the future by catching the opportunity,leaning in the technology front and occupying the market.This Thesis will take L-Corporation as an example,through the study of domestic and overseas marketing theory and related journal literature,on the basis of marketing theory and Michael Porter competitive strategy theory,using the PEST model and Porter's five forces model to analyze L-Corporation's external macro environment and industry status.At the same time,SWOT analysis matrix is used to analyze the advantages and disadvantages,the external opportunities and threats L-Corporation facing,to analyze the current Terminals and Connectors sales status and problems.In combination with the practical situation of automobile Terminals and Connector industry and L-Corporation,based on the STP marketing theory to select target market,to accurate positioning the marketing strategy,so as to design the low-cost lead ship and focused differentiation marketing strategy which is suitable for L Corporation,implementation of the strategy with advanced technology and adaptability;maintaining a high cost-efficiency performance products with high value;localization of design and production.Finally,in order to make sure the implementation of the marketing strategy,there are four measures are provided to guarantee the execution of the strategy in aspects of technology,organization,personnel and finance.The research of Marketing Strategy of Automotive Terminals and Connectors of L Corporation in China will provide certain theory reference and guidance for other automotive manufacturing companies in developing relevant marketing strategy.