The Study Of NJ Tobacco Company Market Strategy

With more and more restrictions on the tobacco industry as well as China entering WTO, China’s tobacco market is facing a growing number of competitors. In this case, the tobacco business enterprises are faced with a great challenge. In order to change the negative situation in the future, China Tobacco Monopoly Bureau (company) is proposed to build big brands, which is supported by the sales performance.. Due to this, more and more subsidiary companies make solutions to promote sales performance, leading to higher pressure for its subsidiary companies. NJ Tobacco Company is one of them. How to apply the marketing concept and strategies in reality becomes one important issue. This article adopts10yuan price Jiaozi, one cigarette brand, as one way to make surveys and provides suggestions. Closely linking with the real situation of t NJ Tobacco Company, the author adopts the marketing strategies consisting of integrated marketing, symbiotic marketing, services marketing and relationship marketing theory, which is one innovational point. It is significant for the development of NJ Tobacco Company as well as Sichuan Tobacco in the future and provides a sample for other companies faced with similar problems.This paper is composed of six chapters:Chapter Ⅰ shows the background, research methods and innovations of this article. Chapter Ⅱ illustrates some marketing theories with the marketing strategies based on. ChapterⅢintroduces the development environment of NJ Tobacco Company as well as the problems existing in marketing. ChapterⅣintroduces the analysis of the tobacco industry environment and the10yuan price Jiaozi sales problems by many analysis methods including PEST etc. Chapter V introduces the application of right marketing concepts and strategies based on comprehensive analysis of NJ Tobacco Company. ChapterVIintroduces the innovations and defects of this paper.