City Convention And Exhibition Industry In China Competitiveness

The industry of MICE (short for"Meeting, Incentive, Convention and Exhibitions") includes all of relevant enterprises that engaged in MICE's activities such as MICE corporations, exposition occasion, transportation corporations, execution corporation and guild and so on. As a new industry, the MICE industry is known as efficiency, little pollution and is considered as a smokeless industry the same as the tourism industry and the real estate industry. The contribution of the MICE industry to information exchange, commodity trade, technology communication and investment attracts more and more countries'attention.Chinese city MICE industry has features of rapid growth, yet poor starting and short history. Now the MICE industry has formed its setup preliminary: vertically the MICE cities have developed in to three levels like stairs and horizontally they have developed into five zones. The total number and income of the MICE industry is increasing distinctively. The industry can also accelerate city's economy and elevate city's honor, especially for Shanghai. Since 1990, a large number of international MICE events have been frequently held in Shanghai. The World Expo in 2010 also provides opportunity to develop the MICE industry of Shanghai. However, there are still a lot of problems during the development of the MICE industry in Shanghai, which might be obstacles to its future healthy development.At the beginning of this article, it summarizes the MICE industry of city and the competitive capacity. Thereafter, this article analyses the actuality of the MICE industry of Chinese cities, including exhibition hall construction, exhibition industry economy chains, exhibition programs and exhibition organizations. Besides, the competitive capacity of the MICE industry of Chinese cities is compared with other foreign cities'. On the basis of the theories of competitive capacity of the MICE industry, it analyses influence factors of the MICE industry of Shanghai in depth and studies the strength, weakness, opportunity and threat by SWOT model. And then it sets goals and provides corresponding countermeasures for developing the competitive capacity of the MICE industry of Shanghai. In the end, it gives the prospects of the 2010 World Expo in Shanghai.