Research On The Development Of Dalian MICE Tourism

The MICE tourism, the outcome of the development of MICE industry and tourism to the certain stage, having great economic and social potentiality and favorable development prospects, is called "gum on the imperial crown". The development of the MICE tourism, infused into a new vitality for the city economy development, many domestic and international cities take it as an important aspect in the economic development, therefore, it has become a spotlight of tourism development research. This text mainly takes Dalian as a subject, first it has a glance about the background and meaning about this paper, introduce the research on the MICE tourism development in home and abroad, and sum up the way of thinking and the frame structure about the paper, then put forward the point and the crux. On the foundation of studying the definition of MICE tourism, this paper reveals some features and basic function of MICE tourism and the relationship of the MICE industry and the tourism. The theoretical study is a preparation for analyzing the development of Dalian's MICE tourism. On the foundation of introducing the present condition of the MICE industry and tourism developing in Dalian, this paper sums up the present condition of Dalian's MICE tourism, analysis the basic developing condition, especially analysis its exiting problems. On the basis of concluding the forefather's appraisal theories, this paper discusses principles and methods, sets up an index system, uses AHP method to analyze competitive capabilities of MICE tourism from every level among Dalian and Beijing, Shanghai etc. Through comparing the competitive capabilities of MICE tourism of Dalian with those of other nine cities from every level, this paper puts forward some conclusions and suggestions to promote Dalian's MICE tourism developing in manage system, economy construction, market environment, basic facilities, brand marketing, district cooperation, corporation innovation, the talented person's developing etc. The innovation of this paper lies in the AHP method used in the quantitative analysis of the competitive capabilities of Dalian's MICE tourism, sets up the index system, analysesand compares the competitive capabilities between Dalian and other cities. Through comparing the competitive capabilities of MICE tourism of Dalian with those of other nine cities from every level according to the calculation, this paper put forward the development strategy of Dalian's MICE tourism, and it has certain reference value.