The Direct Economic Effect Of MICE-the Case Of Pudong Shanghai

Recently, the MICE industry is widely considered to be one of the major industries which have great potential in developing economy. Many studies show that MICE industry will be up by 15% to 20% in China every year. It gets more and more attentions from China government ant local government. This paper's purpose is just to set up a theoretical method to work out the coefficient. It is greatly significant we select Shanghai New International Expo Centre as our example.After analyzing MICE industry in different countries, we defined MICE industry, MICE company and MICE -concerned company, MICE direct revenue and indirect revenue. It is the basis and creation of this paper.At present , it is still an virgin field in studying MICE direct economic coefficient in China, we just simply cite the date from abroad, but MICE industry is in different developing section between different countries , the date is valueless . According china economic situation, this paper try to set up an economic model that is more suitable to china .After worked out the coefficient, we will give some advices.Chapter 1 tells this paper's researching background, the reasons why select this subject, the overall framework and using methods. Chapter 2 analysis existing problems of our country's MICE industry and define the concerned conception. Chapter 3 try to work out the coefficient and chapter 4 will give some advices on MICE industry in Pudong ,shnghai . chapter 5 is the end of the paper , which will gives some advices to assure the implementation and points some aspects which can be further studied.