Certain Regional Mobile Customer Relationship Stable Customer Retention Strategy Analysis

Along with the telecommunication reorganization and 3G license plate provide's approaching day by day, the mobile communication domain's competition is getting more and more intense. The operator's competition to the customer resources has changed quietly from the increase market to the storage quantity market; the pure dependence market share's enhancement's sole development model bypast has not been able to adapt the market change and the competition need. How to make strategy to hold the storage quantity market , enhances the degree of satisfaction and the loyalty of customer, reduces the customer number of quited , reduces the marketing cost, to increase the enterprise incoming ang profit becomes the operator's key point of the next stage market management work.This article bases on the marketing policy and the service condition of a branch of China Mobile Communication Company in a some area, through the analysis of custom's leaveing reason , according to the telecommunication customer relations stabilization period management theory, selectively analysis the problem of holding custorm strategy used in the customer relations stabilization period , and aimed at insufficiencies of the marketing plan, the channel service, and product for group custorms, and make the solution and the suggestion, through improving the degree of satisfaction and the loyalty of customer, to enhance the mobile communication operation enterprise's core competitiveness.