China Eastern Airlines Corporation Limited Crisis Management Situation And Countermeasures Research

After entering into the WTO, China has become the important target market for the international enterprises including the top 500 enterprises of the world. China's enterprises faced the sever competition, and there was no exception in the China's aviation industry. The recompose which put in practice in 2002 made the resource integration of the civil aviation enterprises become the urgent matter. Under the background of international competition and with the pressure in the open air, the living and development of China's aviation industry become uncertain. Understanding the crisis which has become prominent increasingly and enhancing the crisis management ability is the urgent problem of China's aviation industry.The paper focused on the China Eastern Airlines which is one of three biggest airlines enterprises in China. Firstly, the paper analyzed current research situation of enterprises crisis management theory, and introduce the development history of China Eastern Airlines and the important crises happened in recent years. Secondly, the paper analyzed the present situation of China's aviation industry and the inner and outer environment of China Eastern Airlines to explain the reasons of the crises happened. Finally, according to the theories of company crisis management and the present management and crisis management situation of China Eastern Airlines, the paper put forward the countermeasures to improve the crisis management.It has been proved that all the successful company has the ability to deal with crisis. Only if China Eastern Airlines establish the full crisis management system and improve the core Competence can it win the competition advantage. Although the paper mainly discussed the crisis management of China Eastern Airlines, it also could offer some reference for other aviation enterprises.