The Study Of The Marketing Strategies In Passenger Transportation Of China Eastern Airlines Shanxi Branch

As a developing country with high openness, China's Civil Aviation Industry isexperiencing a rapid development featuring convenience, comfort, security, flexibility andinternationality. As well as its portion will be expanded in China's Passenger TransportationIndustry, the Aviation Service Industry is bound to enlarging its holds in China's GDP (grossdomestic product) as a result of the country's non-stoppable development in economy. Beinga company with a sub-headquarter established in Shanxi Province, certain advantages areobtained by China Eastern Airlines Shanxi Branch within the province. Nevertheless, theindividual development of China's Civil Aviation Industry has been long reined by theapproaches of management and marketing temporarily of the country. Hence, methods mustbe taken to ensure the enduring capability of the marketing strategies; ways such as updatingmarketing concept and perfecting marketing tactics should be taken into consideration.It is difficult even for an excellent merchandise to become a best-seller without beingacknowledged by consumers or being welcomed by markets, this is why it is of tremendoussignificance for an aviation company to have proper marketing strategies in business activities.This thesis concentrates on the marketing strategies in relation with the PassengerTransportation Market of China Eastern Airlines Shanxi Branch by analyzing and researchingrelative materials from both Civil Aviation Passenger Transportation Marketing Strategies andChina Eastern Airlines Shanxi Branch. In consequence, some particular tactics and advice willbe applied in the light of products, promotions, services, prices, consumers, etc.