| The human resource market in China shows that although the demand for talents in E-business is large, the graduate's employment rate is only 20% among ten thousand students major in E-Business each year. The main reason is that the students' professional abilities can not meet the requirements of enterprises. Since Internet is an indispensable tool to E-Business, students in this major use Internet more often than others. Researches show that different behaviors of university students on Internet cause significant different impact on their emotion, network associate, ethics, personality tendency and study achievement.In order to explore the relation between online behavior preferences and professional abilities, a conception model of online behavior preference and its impacts on professional abilities for students in undergraduate E-Business is built, a survey has been done among undergraduates in E-Business in several universities. The structure equation model is used to analysis the influence degree of each online behavior preferences on professional abilities and the influence among professional abilities. Online behavior preference including five factors: Internet game, business activities, network technology, information retrieval, entertainment; the professional abilities including four factors: network application, website construction, network marketing and electronic trade. The result implies, Internet game preference and entertainment preference have a negative effect on network marketing ability and electronic trade ability, which should be seriously considered. Network technology preference has the dominant-positive influence on network application ability and website construction ability. Business activities preference has the most significant positive influence on network marketing ability and electronic trade ability. And information retrieval preference has approximately the same positive influences on all kinds of abilities. |
PDF Full Text Request