Yongzhou Tourism Development Strategy Research

At present, the tourism industry in particular will enter into a golden development period and become the most potential new industry as one of the economic growing points. With such a wonderful development opportunity, how to draw up tourism development strategy accurately to tourism destination to adapt to the changing environment interior and exterior is of great significance. This paper, by adopts a method combining qualitative and quantitative analysis, is embedded study the tourism development strategy of Yongzhou City.Firstly, the paper describes in detail concepts, meanings, the basic theory of strategy tourism development, analytical procedure of strategic tourism development and attempts to build the strategy mode of regional tourism development, and points out the necessity of strategic development of tourism for Yongzhou.Secondly, the paper discusses the tourist-generating market of Yongzhou through quantitative analysis. By means of analyzing the interior and exterior environment of tourism development, we adopts SWOT stategy analysis method. As well, through these qualitative analysis of tourism development environment, it provides scientific proof which effect the strategy objectives and measure.Finally, based on the part two analysis, the paper put forward strategic objectives of tourism development of Yongzhou, including quantitative objective and qualitative objective, and strategic measure.