Industrial And Commercial Bank Of China Shenzhen Branch Electronic Banking, The Development Of Countermeasures

Since China joined the WTO, the China financial industry has been continuously opened to the foreign world. Especially after 2006, some foreign banks are allowed to have RMB business. The competition among the banks increases a lot. And the requirement from the customers becomes more and higher. How to improve the core business capability and the market share, how to find new profit increasing point for bank, and how to survive and progress during the rigorous competition, all these have been important topics for commercial banks in China, especially state owned commercial banks. The growth of Electronic Bank Business will have direct impact on the strategic position of the bank during the competition.From now on, Electronic Bank Business will be a major business for ICBC. Electronic Bank Business is very important to reduce the burden from front counter, create new service and increase medium business. In the future, the strategic position of the bank in the industry will depend on the growth of Electronic Bank Business. It is a key factor for ICBC to develop Electronic Bank Business rapidly. ICBC Shenzhen Branch is a small model of ICBC. The current status, problems and the direction of Electronic Bank Business in ICBC Shenzhen Branch will be a typical model for the whole ICBC and the whole state owned commercial bank industry in China.This article does comprehensive research on the Electronic Bank Business in ICBC Shenzhen Branch. It analyzes the degree of Electronic Bank Business in the bank, the growth trend of Electronic Bank Business. It focuses on the current status of Electronic Bank Business in ICBC Shenzhen Branch. It analyzes the difference in Electronic Bank Business between china local banks and foreign banks. It investigates the factors which limit the growth of Electronic Bank Business in ICBC Shenzhen Branch and points out the problem. It provides the strategy for the future development of ICBC Shenzhen Branch. At last, it provides detail suggestions for the improvement of Electronic Bank Business in ICBC Shenzhen Branch.The topic of this article will help the ICBC Shenzhen Branch to create a mature Electronic Bank Business process, especially in security management, process improvement, marketing and performance management mechanism. It also will help Electronic Bank Business of other banks.