Research On Corporate Business Development Strategy Of Hohhot Branch Of Industrial And Commercial Bank Of China

The thesis analyzed the importance of corporate banking in the commercial banks,how to proper positing itself,and secures advantage in competition is the research focus of these thesis.Through interviewing Peers,reading internal material,and collecting data,the author has gathered the basic information about the company’s overall conditions and the banking market developing conditions.Analysing the advantages、disadvantages、opptunities and threats.With the support of theoretieal basis and empirical research,the author has proposed development strategies for the Huhehot branch of the ICBC.In the Part of strategy implementation,based on the above analysis,the author has put forward the strategic objectives、strategic guidelines and the specific strategies.The Huhehot branch of the ICBC must reexamine and modify its Business objective、risk management、organization layout、Process management、human resource management etc.According to the above investigation,research and analysis,the thesis was instructive to ICBC corporate banking strategy,and was also helpful to the other commercial banks.