High As The Albert Corporation Refocusing Development Strategy

Since the beginning of the 1980's, people has generally doubted whether companies have the ability to manage multiple business integration and have created value as well as reflecting on the strategy of pluralism, which presented the tide of focusing. Many large-sized enterprises gradually take plenty of means adjusting non-focused business and strengthening focused business. Then this raised the lasting process of reconstructing in the large-sized enterprises, USA and become the fourth tide of integration in the 80's. Its main characteristic is the dramatic decrease of the percentage in the mixed purchase, the goal of mixed purchase transfers to the trade of the relating business and companies with multiple industry development divide and transfer the non -focused business in order to enhance the capital quality and ability to make profit for the main business.This paper take Gos group as a research aim, and take the method combining theory into practice, make use of PEST, SWOT, value chain etc. management tools to analyze Gos Group's current business condition and re-planed the new development strategy. In light of the research result, Gos Group should continue to develop the core business, digital Television and completely develop core ability to expand its main business as well as cultivate new profit increase point.