How The Commercial Bank Construct The Core Competence Of Finance Management Business

Personal finance management business, also called personal wealth management business, is one of the important sources of commercial bank profits in the developed countries currently. The world's mature wealth management services are a series of service process which refer to: analyzing customer one self's financial status based on grasping the customer's information and the financial products, drawing up customer's financial management target and plan by understanding and discovering customer's need, and help to choose the financial products to achieve the customer's wealth management target.This text sums up that the essence of personal finance management business is a kind of professional service through analyzing wealth management concept and researching core competence theories. The professional bankers must have certain professional knowledge and professional technical ability as well as certain marketing ability and communicating technique and should have certain study and creative abilities. These requests are not to a certain person to put forward but to the whole organization. The professional finance management members are the direct embodiment of the organization's core ability. Whether the service of wealth management consultant or the service of a comprehensive finance management; whether an investment concept or a living concept, its essence is to organically integrate the resources of the customer and the resources of the bank by the core ability that the organization has, and creating additional income and more resources so as to become an own core competence at finance management business realm thus making the commercial bank have certain competitive competence in the banking industry.Through analyzing the present condition of wealth management business in our country, this text points out that our country's commercial bank has to put a lot of work in the aspects of drawing up system of strategically while developing personal finance management business. How to formulate an efficient enterprise development strategy becomes vital important. If the commercial bank thinks to draw up a farsighted programming and strategy of personal finance management business, it has to know the ability oneself has been already had and should have, and put forth effort this kind of ability become its own core ability, and then forming the core competence to bring extra profits. This will contribute to commercial bank to acquire an advantage position in the future competition.The biggest characteristics of this text is to use skillfully the core competence theories and ability / resources within the enterprise strategic management in the commercial bank's finance management business development, and to summarize the core ability of this business embodied by how to organic integrate the customer's resources and bank's resources so as to create value both for the bank and customer. For the commercial bank, the professional bankers as well as the wealth management products full of innovation are the outside embodiment of the core ability, which are powerful resources containing the nature of valuable, scarcity and irreproducible.This text elaborates how the commercial bank construct the core competence of finance management business in detail, and putting forward concrete strategic suggestion and policy suggestion, which aim to provide a strategic way for the development of commercial bank's wealth management business in our country.