The Ability Space Research Of Enterprises Intangible Assets Based On The Core Competence

The great power that enterprise core competence has shown in the current market competition is increasingly and highly considered by enterprise and theory fields. Current enterprises in an era when the superior win and the inferior suck, are confronted with the interior competition as well as with threats abroad. Under this circumstance, it is the only way of success that enterprises develop their own core competition. So they could survive the competing in the future.Enterprise core competition is mainly based on all kinds of intangible assets owned by enterprise. Enterprise is the aggregation of all sorts of resources. The paper creates intangible assets' capacity in three dimentions which reflects how strong the capacity is.The three dimentions include non-imitated capacity,the extent of developing and employing, and the extent of sustainable developing. Seven types of intangible assets are selected to do research. Different evaluation indices are designed according to different intangible assets and different dimentions. Intangible asset evaluation system is set up with the methods of weighted average and expert marking.This paper presents a new method of evaluating the intangible asset ability performance, which is based on BP's neural network. According to the index system that has been already set up, design the BP neural network (BPNN)imitation model. Through the training and testing of lots of studying samples, theimitation model has been established. In the end, the paper proves the accuracy feasibility of the method with an example.In the positive section, the paper puts forward an evaluation method on enterprise intangible assets based on BP neural network and devises an imitation model which is adjusted through MATLAB's great learning capacity. Ten representative enterprises listed in China security market are selected to make analysis on intangible asset capacity. Imitation training is carried out using the former 8 enterprises. An intact BP neural network model is established when the model is steady. At last, emulational samples are applied to verify whether the established model could be extented. Comparing two enterprises, the compared results are reflected in the intangible asset capacity space intuitionisticly, pertinent evaluation is made and relevant suggestions are put forward.The research outcome of the paper has great meaning in both theory and practice. It is expected that the research could be fully used in the management of intangible assets and investing. While cultivating and promoting the enterprise intangible asset we can provide the scientific evaluation for the enterprise ,furthermore the reference suggestion fort the next period of enterprise intangible asset cultivation and promotion is alsocan be provide.