The Quality Of Real Estate Companies Marketing Research

As one of pillar industries, the real-estate industry plays a key role in satisfying people's accommodation need and promoting the development of national economy. With the gradual formation of "buyer's market", the decision-making of consumer is more reasonable, the quality demanding is also more wider. Quality is the basic nature of real-estate products, so the question need to be urgently discussed is to establish a large-scale quality concept and to imply quality marketing in real-estate enterprises.Firstly, by documentary research method, the thesis systematically sorts out and analyzes the outcomes and approaches of quality-marketing research both at home and abroad. Combining the current marketing situation of the real-estate enterprises in our country, the necessity and significance of implementing quality-marketing in real-estate industry have been elaborated, which provide a soiled theoretical base for the implementation; Secondly, the thesis applies the Service Quality Model, analyzes the formation reasons of quality question in real-estate product, then designs the system of quality marketing of real-estate; At last, By the method of questionnaire survey, mathematical statistics analysis, AHP, The thesis evaluation of the effect of quality-marketing in real-estate enterprises, by using Chansha Sunshine 100 as a case study. The study shows that: quality marketing is the needing of real-estate enterprises development. the enterprises must enhance the quality of the product function,Environment all around and marketing communication to achieve the customer satisfies.