Guizhou Brand Competitiveness Study

Under the changeable market condition, the good management brand may cause the enterprise's competitiveness to change info the concrete consumer benefit, thus can bring the high excess profit for the enterprise for a long time. The brand competitiveness is the competitive ability which displays in the market, which based on the high quality and consumer's sensation to the brand that through the enterprise market operation. Guizhou is the weakest province of western part in economic, its own economical development foundation is extremely weak, the government and enterprise itself has many insufficiencies in the brand competitiveness understanding and the development. This article bases on Guizhou's medicine industry, discusses how to promote its brand competitiveness. According to brand and brand competitiveness basic theory, objective data gained by union on-the-spot inspection, studying the influencing factor of brand competitiveness, analyze the problems in the brand competitiveness of Guizhou's medicine industry, then provide a theoretical analysis for the Guizhou medicine enterprise to further understanding the brand competitiveness. Probe countermeasures of improve brand competitiveness in the Guizhou unique politics economy, in the human geography environment, and provides the beneficial enlightenment for the Guizhou enterprise brand competitiveness development.