The Study On The Evaluation On International Competitiveness Of Traditional Chinese Medicine Industry Of China And The Countermeasures On It

Chinese medicine has a long history and abundant resources.With the internationalization of Chinese medicine to speed up the process,Chinese traditional medicine has spread to more than 180 countries and regions for the health of the people of the world made a great contribution.However,China's international market is not Chinese medicine,Chinese medicine industry also needs greater development.Although the traditional Chinese medicine has become an important part of the world medicine with the herbal medicine,the Japanese medicine,the traditional medicine of Australia and so on.However,due to the lack of patent protection of intellectual property rights,the weak production standard and the low technical content,the international competitiveness Not highBased on the theory of international business and other related disciplines,this paper discusses the current situation and trend of Chinese traditional medicine industry by using trade competitiveness index and international market share index,and discusses the problems of internationalization of traditional Chinese medicine industry,Germany and India,the development of Chinese medicine industry,the export structure of Chinese medicine and trade competitiveness index and so on,and get the experience of Chinese medicine development in Japan,Germany and India and traditional Chinese medicine trade.Through qualitative and quantitative analysis,this paper puts forward some concrete suggestions on how to enhance the international competitiveness of Chinese traditional medicine industry from the angle of government and enterprise.Studies have shown that:(1)China's traditional Chinese medicine industry is export-oriented industries,trade surplus industry.(2)From the export structure of Chinese traditional medicine products,the international market share of Chinese herbal medicine and Pieces and plant extracts is the largest and the trade surplus is relatively large.The international competitiveness of Chinese medicine and health care products is weak and even the trade deficit occurs.(3)China's traditional Chinese medicine industry in recent years,although the overall rapid development,but the industrial development is not yet mature,affected by trade barriers,opportunities and challenges coexist.However,in the government policy support and international market demand stimulus,the Chinese medicine industry development potential is huge.(4)low investment in traditional Chinese medicine industry,weak intellectual property rights of Chinese medicine and production did not meet the standardization of China's exports of Chinese medicine is restricting the three factors to enhance the export structure of Chinese medicine to expand the scale of export of Chinese medicine must solve these three problems.(5)To promote the healthy development of Chinese traditional Chinese medicine industry,the government should standardize the management of traditional Chinese medicine and strengthen the protection and promotion of intellectual property rights of traditional Chinese medicine research and development.Enterprises should be from the internationalization,diversification of talent to introduce,increase the investment in Chinese medicine technology research and innovation,multi-channel marketing and other aspects to enhance the international competitiveness of enterprises.