Wuyishan City Tourist Market Study

Tourist market research is not merely the important decision support to the development of travel industry, it is the essential content that tourists consult to travel information before going on a tour too. It is closely related to a series of societies, economic development problems. It's a piece of theory and practice, microcosmic and macroscopic research field. Opening up and developing this research field a promotion for the development of tourism, but a good try of tourism is not only application.The study applies the theories of tourism marketing, geography and system theory and so on in order to analyze the tourist market of Mt Wuyi, as one of the four mixed heritages of china, which bases internal and external documents summarize on the regional tourist marketing. The frame of this paper is made up by seven Chapters: Chapter 1: Introduction. It analyzes the background, meanings, frame, research approach of the problem and innovation orders and study's crux; Chapter 2: Relevant documents retrospect of the tourist market of Mt Wuyi; Chapter 3: to analyze the regional tourist market that is the matting of the next Chapter; Chapter 4: It analyzes the tourist market of Mt Wuyi; Chapter 5: to inquire into the development evolve regulation of the tourist market of Mt Wuyi; Chapter 6: It Combines a few models to estimate the tourist flow of Mt Wuyi, and puts forward expanding market's counter-plan; Chapter 7: Conclusion. The Chapter 4,5and6 is the emphases of this study.The main research conclusion of this thesis shows: The tourist market of Mt Wuyi is placed in a market growth period at present, is also the opportunity of the market development. The situation of market development is good and the district structure is gradually reasonable. The market expands continuously and tour scale continuously strong. Foreground pleased person.The innovations of this thesis are lain in: To wield pertinent method to divide developing stage, the grade and to fit position of the tourist market of Mt Wuyi, and to forecast tourist flow, to open out space-time evolution laws of the tourist market of Mt Wuyi.