Study On Domestic Tourist Flow Of Bazhou, Xinjiang, China

Xinjiang is now witnessing a booming tourism. Fortunately, it has been established as one of the supporting industries of Xinjiang by the government of Xinjiang Uygur Autonomous Region. With this background taken into consideration, the study on tourism in Bazhou is well believed to be of great value. However, in contrast with the corresponding theories from both at home and abroad, the study on tourist industry in Bazhou still remains at a primary stage of exploiting the existing resources, with little attention paid to market itself. Consequently, the development and plan of many scenic spots are just based on resources available at present, regardless of the supply and demand of the market, which undoubtedly results in great loss in tourism. Presently, domestic tourism is holding the dominant position in the development of Bazhou's tourism. As a result, the domestic tourist flow will directly decide upon the developing level of Bazhou's tourism. So this thesis is aiming at studying the domestic tourist market of Bazhou from the perspective of tourist flow, which is regarded as a new field of study. Hopefully, this thesis can provide some scientific references for the local government's policy-makers and tourist agencies as well as proof support for the study of tourist flow in a broad sense, which is expected to be of great help to Bazhou's tourism in expanding the domestic market.With a look into the international and domestic literature, intrest in tourist flow has always been running high. Although the study hasn't got a systematic method and perspective yet, many studies on tourist flow have involved different aspects of tourist flow, such as connotation, system, and influential factors. This thesis has selected some related studies as outline so as to provide theoretical support for the practice coming up later.Based on the study above, this thesis presents the points that Bazhou's target market is located in Xinjiang and mid-western areas; the functional localization is based on tourism of special flavour; market localization should focus on developing market segmentation, such as the female market, the adolescent market and special market. It presents some strategies for exploiting Bazhou's domestic tourist flow, including destination image, product image, area union, tourist promotion and so on. Besides, as for the special problems in tourist market expansion, this thesis also proposes some strategies and measures.The innovation of this thesis lies in:â‘ From the perspective of tourist flow ,this thesis applies the method of quantitative analysis,uses many indexes and mathematical methods ,and analyzes domestic tourism in Bazhou systematically.â‘¡From the aspects of extenting time, guiding the direction of flow and increasing the quantity of flow, this thesis puts forward the strategy for the development of domestic tourist market in Bazhou.â‘¢This thesis breaks through the narrow sense of tourist flow and outlines the function of its system in Bazhou. It expands and promotes the area of study on tourist flow.