Sfp Development Strategy Research

A real SFP company is selected as the research object by the present article. First of all, the PEST analysis method is used to analyze the policy circumstances, economic surroundings, market requirement situations that the company is involved and the company's products technical status. And the Bain classification method is used to analyze the structure form of the industry. And the Michael Porter's Five Forces Model is used for analyzing the competition situation that the SFP company is faced.Then the analysis to the company itself is made, stripping all the business departments of the company one by one.When making the strategic choice, an analysis to the requirement situations of the pump markets both in the World and in China is made. And a detailed analysis is made for the pump market situations in the different industries in China during the "eleventh-five-year plan".On the basis of the analysis for the situations of the company, the structure form of the industry, the competition situation, together with the market requirement analysis, the BCG Matrix analysis method is used to seek the chance for SFP company's development. After all the detailed analysis and pondering as above, according to the present status of SFP company, the article worked out the development strategies in the near future and in the medium/long range respectively. A proposal has been put forward that the company should take technology-leading-strategy, acting as an explorer of creation and renovation for the products and services. For detailed implementation, the strategic implementation principles, strategic implementation route, and strategic implementation specific measures have all been suggested. The article also proposed some relevant supporting policies to ensure the strategic implementation and some points for attention.