Ab Company's Development Strategy

With China's rapid economic growth and the rapid development of industrialization, it results increasingly serious environmental problem. It is facing historic opportunities for development and challenges for China's environmental protection industry. Environmental Services, as an important component of the environmental protection industry, which will grow up with the development of environmental protection industry. However, due to the late start of China's environmental protection industry; there is a long gap between the technological level and size of China and the international advanced level. Also, the transnational giants of environmental protection industry have entered the domestic market, so it is extremely competitive.China's environmental services are facing a critical problem, which is how to seek for development opportunities in the increasingly competitive market, to build their own core competitiveness, and to realize sustainable development. For this reason, AB Company is researched as an object in this paper, and the development, strategic direction and implementation of China's environmental services is studied preliminarily.This paper is structured as follows:First of all, through the PEST Analysis and Porter's Five Forces Analysis model, the macroeconomic environment in external environment and industry environment are studied for AB Company. New market opportunities and together potential threatens are found for AB company.Secondly, through the study on AB's occupied resources and also the capability with the theory of value chain analysis, the strength and also the weakness of AC Company are discovered.Finally, the matrix theory of SWOT analysis as a framework to work out the strategic direction of AC Company; then in terms of that strategy, the development schemes are found for AC Company. The schemes together with the resource analysis are be assessed and then made the proposal for AC Company about the company's strategy.