Study On Competitive Strategy Of Small And Medium-enterprise Of Electricity Environmental Protection Industry And An Positive Study

As a part of the China's medium and small-enterprise, the medium and small-enterprise of electricity environmental protection industry take great roles in solving employment problem and enriching the consuming capacity. In recently years, with the intensification of electricity environmental protection industry and the main requirements on the enterprise existence, the medium and small-enterprise of electricity environmental protection industry urgently demand to carry out the research work and draw up the competitive strategy.Firstly, through the application of large amounts of data, information, PEST model and five forces model, it is devoted to a profound and comprehensive analysis of the environment; Secondly, through fuzzy comprehensive evaluation model of combining the AHP, the thesis has made three feasible competitive strategies; finally, the conclusion is applied to MT Ltd. Company.