Hangzhou Dadi Steel Company International Marketing Strategy Research

Along with the development of economy and the advancement of society, the consciousness of environment protection is strengthened increasingly in order to build a harmonious society. Compared with traditional architecture structure, steel structure industry has an amazing development speed thanks to many advantages today. In the face of tremendous potential and competitive market, "going aboard" that is enter worldwide market should be a important strategy for the steel structure companies of China. Whereas the international marketing of national steel structure industry is on the seedtime, so how to build up modern marketing concept, how to apply modern marketing theory and how to manage modern marketing technique to participate in international competition are problems that need to be solved urgently.Based on the summarization of development situation and the existing problems in the Chinese steel structure industry, combining the Dadi Company 's practice, this dissertation has analyzed the international marketing macro-environment by using the PEST method, analyzed the steel structure competition environment by utilizing Michael Porter's Five Forces Model, and carried on the detailed definition to the strengths, weakness, opportunities and threats by the SWOT method when Dadi Company participates in international market competition. And then identify the Dadi Company market orientation, design international marketing combination strategy and picture innovative marketing thoughts. At the same time, in order to assure the international marketing successfully, the steel structure company needs pay attention to and control possible risk.