Chinese-funded Commercial Bank Credit Card Business Problems And Suggestions

In the 21st Century,with the background of entry into WTO(the World Trade Organization),lots of commercial banks in China are now facing the big challenges which they never experienced before.They began to reform themselves to retail banks.After several years' practice and effort,the business of credit card services developed so fast that it becomes one of the most important and popular retail banking services.Compared with those in the West, the Credit card business in China is still at the initial stage and there's a great disparity to be reduced.How to bloom in the keen competition,that's the question in front of the commercial banks in China.This article was divided to four chapters to carry on the elaboration in light of this.The first chapter introduces the concept and characteristic of the credit card,the history of the business and relevant theories,explains the importance and benefits of credit card business for commercial banks.The second chapter analyses the evolutions of the domestic credit card market and its current status,points out the problems of lacking resources conformity, misunderstanding of management direction,low level client management, homogeneity competence and the developing environment.The third chapter introduces successful experiences of credit card business operations in foreign and domestic banks,points out the directions to solve the current problems.The fourth chapter discusses the strategies of improving the credit card markets. It brings forward the four aspects—explicit the core service target of customers; improving the relationship between credit card and other retail banking business, carry out resources integration from the angles as management system, technique...etc.;realizing diversified competence by regional management;also with better supervisory circumstance,credit circumstance,usage circumstanceto further develop the credit card market.