Homestead Compound Tourism Market Analysis And The Development Of Cultural Tourism

With the economic reforming and the industrial structure adujusting in ShanXi province,the developing of tourism,exploring the valuable tourism resources and the attracting the tourist investment,has been becoming the motive of local economy. Under the flourishing of tourism climate and the supports of local government, the compound in the middle of shanxi province have become popular gradually,so have this kind of tourism resources.Some compounds have established themselves as a famous scenic spot in China.However,the lacking of deep and unitary research lead to individually development and weak competition.Those scenic spots ignore the mass effect.The only sightseeing products cannot meet the various demands of tourers. It is high time that the compound tourism product should on its multiple developing way.Above all sorts of factors indicated that the compound tourism development in the middle of ShanXi is becoming the bottleneck.This is a urgent question for traveling operator that how to break bottleneck and using compound tourist resources effectively.There are some questions in process of the compound development.Such as tourism product development and management system in the government.The article classified and reorganized these questions on the basis of the research about residence tourism in the word. It is also important that recent development of the compound tourism and many theories,such as the utilization agglomeration economic theory,the theory of traveling ground-to-air compete,the industrial economics theory and so on. It includes much statistical analysis about source of tourists market characteristic and cultural traveling cognition. In process of analysis,it is important that using some methods and tools,such as sampling inquiry,individual investigation,Excel and CorelDraw. It includs the basic situation of the compound tourists and the traveling cognition analysis. The article forecast that the forward tourist market tendency.According to the decreasing progressively rule in the travel place., the compound traveling's three level target market system which including the first-level traditional market,the second-level key market,the third-level forward market is necessary for the article.This meet powerfully all kinds of consumers through classfied the three level target market in detail.Through the analysis of cultural factors in compounds and the cognition investigation about compound cultural tourism,we proposed the concept of compound culture tourist.The hard core is economical corridor of 108 federal highway and the spatial arrangement of the cultural tourist. On the other hand,compound tourism resources are important in this area. In the compound cultural tourism system,it is very important that the construction of the three level cultural tourism product system.The key of compound cultural tourism is from the mass culture tourism product to the three-level product.The three level product system which meets the different level tourist's need,in according with the compoune traveling's target market,is influenceing mutual.Of course,the compound culture traveling market development and the management innovation play a important role in this system.The goal which achieve through the research is the establishment of compound three level target market and the construction of the culture traveling system.The innovation of this article is :①the design of three level cultural traveling product.②the three level target market system.③the innovation of management in the compound cultural tourism.The statistical analysis about the compound traveling source of tourists market and the design of the compound cultural traveling product are important in the article. It is difficult that the analysis and classfication about the data in process of market investigation and analysis deeply about the cultural factors of compound traveling resources in this article.