Multinational Green Business Strategy Choice

Sustainable development has become the theme of these days. It is a strategic mode of mankind's long-term development, based on natural and eco-environmental resources. Energy crisis and resources shortcomings have obstructed the development of world economy. Environmental pollution and ecological damage have seriously affected the growth of the world economy, public health and social functioning. As a result, many were thinking of sustainable development into national economic development and sustainable use of environmental resources in a strategic country. Multinational corporations, conducted from multi-nationalization to internationalization and globalization, have greatly promoted the development of world economy. But at the same time, its "operating without borders" has spent a great deal of resources in the world, has brought a lot of Caused serious environmental pollution and ecological damage. For life and health, for survive and development, for future generations, people have begun to pursue a "green, natural, harmonious and healthy" way of life, and the pursuit of a "return to nature" to enjoy the ecological. Then people raised "green wave" and multinational corporations encountered "green" boycott. Multi-corporation endured increasingly ecological press. Meanwhile, people's green consume tempt multinational to occupy the green market, capture green competitiveness and pursuit green economic benefit. Under the mutual effect between external environment press and internal developmental need , multi-enterprises have gradually realized that they have to break though the stereotype and convert their pure economic management to eco-environmental management. A multi-entrepreneur has to become from an economic man to an ecological man who are expected to integrate economic benefits with ecological and social benefits by taking active measures to implement green managing strategy.This paper attempts to discuss the relationship between multi-corporations and world resources, eco-environment by analyzing their current situations and the integrative theory between the development of multi-corporations and environment from different angles. It also reviews the classical theory of environmental economy and multi-corporations. In addition, the paper mentions the motive of implementing green managing strategy by discussing internal and external cause. It also talks of the active choice and passive choice of green managing strategy running by multi-corporations with Game theory method. On the basis of the analysis, in the last chapter, this paper gives some advices on how multi-corporations implement green managing stratagem under the demand of Sustainable development.