With Foreign Industrial Products Marketing Profitable

The purpose of an enterprise is to provide the customer of products and the servicesand society of values in return of the profit. A clear profit pattern is needed for theenterprise to get stable and continuous profit, that is, the enterprise should have acertern method which can bring the enterprise a continuously positive profit in a longperiod on the basic of the stable enterprise operation. A successful profit pattern is amixture of the following key points: profit resource, profit point, profit lever arm,profit screen and profit enterpriser.A research method should be routined on the seires directions of: industry research,SWOT and competition strategy analysis, marketing segmentation and positioning,core-valued marketing expending, organization building and team coordination,management information system and marketing promotions.Based on the case study of the SSIL Company, the writer detailed analysis the profitpattern of the CW/D products. In this article, you will see the situation of the CW/Dbusiness, clearly understand the reasons behind the phenomena and find a suitableprofit pattern after the analysis of the macro envirment, industrial competition andpresent marketing system of SSIL. This profit pattern will help SSIL to increase thesynthetic power when competiting with the others and guide the similar company tosuccess.