| Along with the technical development, the characteristics of internet and mobile phone such as magnanimous information , interactive , as well as personalization has causes it adapt to the demand of the goal audience, and weakened the dependence greatly which people dependence on the traditional media. Based on the new technical development, the network advertisement form also had the new breakthrough, the Web2.0 homepage, the video on demand, the abundant guest, has entrusted with the advertisement to disseminate the brand-new dissemination platform with different form. The network advertisement media becomes the advertisement dissemination in under the new media environment the superiority media. The network advertisement relies on the interaction characteristic which is in sole possession of, causes the disseminator and the receiver can carry on immediate, the direct bidirectional communication in the advertising info flowing process. Compares with the traditional media advertisement, the network advertisement interaction dissemination more increased the opportunity which is chosen the audiences, new media network advertisement each form own characteristic and the merit, through receive audience's psychology to respond, analysis new form characteristic of network advertisement, dissemination method, as well as audiences to network advertisement manner, thus further discovers the network advertisement the superiority and the insufficiency, for the adman, the advertisement host excavates the new media network advertisement fully the dissemination superiority, uses the network advertisement reasonably, the improvement advertisement dissemination effect, for receives the audiences to serve well. |
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