Network Interactive Advertising Design

At present, with its characteristics of speed, wide range, capacity, superiority to traditional media, the internet interactive advertising has been gradually accepted by trade companies and consumers, however, the study of creativity and designing theories of network ad is still at the initial period. Based on this, the paper mainly studies the problems and the solutions of nonlinear transmission network advertising, meanwhile, the paper also explores the development of digital technology and designing through case study, with the discussion of network marketing, technical features, expressions and virtual digital interactive. The author believes that the advertising should aim at marketing and designing at customers.Internet interactive technology has changed the traditional linear mode of transmission of print ads to diversify, rich web design languages of interactive advertising require designers to change the visual plane of thinking.In the people-oriented Internet era, The key is to use the online media to experience the Experience Design of human-Machine Interaction. First, the user can use technology to adjust the advertising interface at any time. Real-time interaction led design to personalize. Advertising real according to the user on accurate. Second, the rise of Internet of things to make the Experience Design of human-Machine Interaction to multi-sensory, Lead to better resonate with the feelings of consumers.Modern technology actually is the technology of social interactions, which is the band of trust; therefore, modern technology involves the designing of social interaction and trust. For designers, technology provides a communication approach with which the trade companies and consumers can have a full understanding of each other. Advertising design makes the virtual world closer to reality; Three-dimensional space has more real than two-dimensional space. Technology will make interactive advertising design progress from two-dimensional to three-dimensional.