Based On The Virtual Tour Product Design And Development Of The Individual Market Research

During the internet time, informationization has become the most important measure for optimizing touring industry structure and improving touring service level. The coming of economic times and the spring up of FIT tourism market promoted the improvement and adjustment in production of tourism electronic market. Virtual touring product made tourists feel as they were right on the scene without experiencing real scene , for it can provide high fidelity of true scene and ramble at the same time. So, virtual tourism products have become very popular electronic marketing products which can provide tourism information for tourists and inspire the latent tourism consumer desire. The trend of researching virtual tourism products will be necessary.Overview virtual tourism products, two kinds of technology are given to us, one is based on virtual technology of three-dimensional geometry modeling, the other is based on 360 degree panorama ramble. For it was limited for the capacity of building model and hardware for high quality, virtual touring is very hard to be popular. So the present virtual touring product is mostly on its picture-based 360 degree panorama ramble. It is also limited real scene fixed ramble and has shown singularity presentation. It is too lack of conformity marketing propagandizing to satisfy FIT demands of tourism information. So it is necessary to research multi-level, multi-function of net virtual tourism products which satisfied FIT in order to enlarge the marketing ability.In the background of spring up of FIT tourism marketing, the thesis analyzed the reason of arising of FIT marketing from the point of view of market and consumers. At the same time, it also ascertained principle and guiding ideology of design in virtual tourism products which aims at FIT marketing from the point of view of FIT psychological preference and behavior characteristics. The paper analyzed the home and abroad present and problems of virtual touring product which aims at FIT market sale promotion as well. At the same time it also makes sure to develop revelation which aims at virtual touring product which emphasis scene. On the contrary, it mainly makes excellent products and gives prominence to unity and usability of touring service information to become guiding system with FIT self-touring.The paper researched carefully digital touring, internet touring ,virtual touring, definition and content of touring electrical business. It discriminated the concepts which are very easy to confuse and cleared their relations among them. On the base of it, the paper emphasized mainly the concept, relative supporting technology and virtual touring ways and so on. So that it can tell the advantages and disadvantages between virtual touring product based on geometry and panorama sweep virtual touring product based on picture. According to the point, the paper put forward the principle and methods of developing virtual touring product in BaDanjilin desert. The product avoided virtual technology's difficulties and localization, adopt the way of multimedia panorama. The product can show scene's characters and relative tourism factors with cartoon, video frequency, sound and panorama in order that FIT self-touring's guiding system can be finished. The product emphasized the conformity to the touring service information with some features like picture with words, multimedia. It has showed again the information of the climate and person, outline of geography, traffic and shopping. The guiding products are provided for the FIT touring tourism. Virtual touring product need to consummate and try to combine internet virtual technology with touring experience so that tourist can choose and experience through internet platform before tourists begin to tour. Its purpose is to improve its self-touring route to implement on-line touring process such as 3D internet game. On the other hand the product also needed to increase some parts which can communicate with tourists. Internet three dimension engine, some internet technology should be combined like 3D scene model-building, geography information system and virtual brainpower in order to combine virtual technology with touring which is the direction of the research.