Non-material Cultural Heritage Virtual Tourism Product Development Research

Intangible cultural heritage is the essence of traditional culture, the soul of a nation, protection and inheritance is the responsibility that Chinese and even the entire human race can not shirk. With the accelerated process of modernization, many valuable Intangible cultural heritage non-left struggling in the survival and demise of the border, appeared countrymen sad phenomenon because of registered by other country, so, Protection and Inheritance of Intangible Cultural Heritagein front of us as a urgent problem, the community began to explore the modern way to live of Intangible cultural heritage.the protection of heritage research and practice from the community obtain a certain effect,Intangible Cultural Heritage re-active in the public,"marriage" with,the tourism market and "hand" of IT digital played an important role inlntangible Cultural Heritage protection and heritage,but at the same time we should also recognize,that the current means and measures are still in an immature stage,and many problems have emerged during the period from theory to practice, the study of non-heritage protection and inheritance also need further exploration, the article based on the above thinking and the current study,Put forward the virtual tour product research of the intangible cultural heritage.except to explore more effective manner and propose new ideas to heritage Intangible Cultural Heritage protection and Inheritance.This paper uses the literature and case analysis research. Divided into the following sections:Introduction part, clear issues with background, purpose and meaning,ideas, methods, and the intangible cultural heritage virtual tourism products at home and abroad dynamic Review; Chapter1describes the theoretical basis of the Intangible Cultural Heritage virtual Tour product development, and related concepts are defined; chapter2analysis China’s intangible cultural heritage tourism development value and development status; Chapter3discusses the significance and feasibility of the tourism product development of the non-material cultural heritage; Chapter4built a virtual tour development model of the intangible cultural heritage;hapter5a network temple for example, to build the intangible cultural heritage tourism product development model applied research; at last,concluded the conclusion of this study.