The Marketing Website Information Propagation System Design And Realization Based On Virtual Tourism

Virtual tourism (VT) is a kind of information resources group which is built on internet by using virtual reality technology, computer storage technology, signal data transmission technology. It constructs a VT environment, which can make virtual tourists roaming among different tourism spot in virtual scenes and getting experiences personally when tourists choose the recommended roaming resources they need or use operation keys which can control forward, backward and the point of view. VT is not a tourism style but an internet marketing tool with the arrival of information era. It has important significance in the respect of expanding tourism destination marketing pattern.After deep researching , it analyzes current research situation about VR, especially VT, and analyzes the supporting technology of VR, discusses the IBMR and DVR. Based on the system theory, the information theory, the experience marketing theory, the tourism decision-making theory, the long tail theory, the HMI theory, the paper analyzes travelers' Internet behavior in China, researches the marketing impacts of virtual tourism experiences and integrated information propagation model, try to build the internet information propagation system with its purpose of experiencing and marketing. At last, taking "Tang Paradise" as an example, this paper verifies the design thought, technology of website creating and laies the foundation for further study.The paper constructs information propagation system which provides one-stop information service for netizens according to research. It contains many functions such as, VR, picture and word introducing, information about catering, lodging, traffic, chat room, BBS, netizens' travel notes, E-commerce. This system gets rid of monotonicity of traditional text introduction and picture exhibitions, and begin to use three-dimensional panoramic images, interactive experiences, chatting, culture guide and shopping online which can attract more potential tourists and maximize the VT, experience marketing and information, then promote the potential tourists making the decisions. The system is not only satisfying the potential tourists' needs, but also is a new strategy of adapting market for manage department and expanding market modle. Specialties of the paper are : (l)analyzing the virtual reality technology's application in the tourism website from information propagating and marketing , (2) raising the marketing strategies of integrated information propagation model which is studied less now, (3) researching marketing value of virtual tourism experiences based on the relative theories, (4)constructing information propagation system, provide the references for the further study.