The Effectiveness Of Incentives In Web-based Survey Research

Web survey has been more and more useed in current survey. However, compared with the traditional the low response rate has been the most important issue in Web survey. In order to solve this problem, different incentives are widely used in the current Web survey. But, theoretical research related is much more delayed. So the primary purpose of this paper is to give theoretically support on the incentives for the Web survey.Scholars from abroad study on the incentive problem in Web survey, otherwise no domestic scholar do this study. The first contribution of this sduty is to clarify the incentives in Web survey.There are 7 kinds of incentives in this study.In this paper, respondents were randomly divided into 8 groups. First of all, to read the contents of each group are the "national statutory holiday adjustment programs" of the Web survey, only different from the incentives. Secondly, let all the respondents answer the same questionnaire to measure their wishes to participate in the last Web survey. In this study, 388 questionnaires were collected of which 328 copies of valid questionnaires.Based on the data analysis, for different incentives for improving the network to investigate the effectiveness of the wishes of the respondents to participate in this issue, this paper concluded that: Effective incentives increase the willingness to be involved in the investigation effectively; later incentive is better than advance effectiveness; definite incentives is better than undefinite incentive; cash incentive, manufacture incentive and web service are same in increasing the wishes of the respondents to participate in Web survey; definite cash incentive is the best way to increase the wishes of the respondents to participate in Web survey.