Preliminary Study Of The Experiential Strategy Of The Terminal Building

The process of economic evolution as changes in consumption patterns from the past, the agricultural economy, industrial economy, changes in the service economy to the "Experience Economy." Experience economic times, businesses will rely on experience to win marketing. Experiential Marketing is the process of user-friendly marketing. It emphasizes the economic resources, cultural resources and artistic resources of the integration and fusion, so that marketing activities by the blunt, naked into the process of monetarytransactions warm, interactive process of humanization.Experiential Marketing battlefield the most important and the most cutting-edge position is terminal, has no choice. Terminal is a brand marketing the "goal", the consumer through the terminal, the last of the brand to be all kinds of information, and terminal make a final purchase decision-making. Run-off terminals, many companies has become the goal of marketing strategy.Broadcasting environment is undergoing tremendous changes, all changes have taken place to tell people to end the need for a new communication method, and the most effective way is to use experience to describe the terminal, slowly penetrating the consumer, enterprise brand or products are involved in, and consumers will feel that it conforms to his / her needs things will remember the brand, and the formation of the purchase of an unforgettable experience.Experience through the terminal-type strategy, LOGO change LOOK, the theme of experience, experience line planning, experiential display, magic and a sense of strategy and experience of five system, 360°end-customer experience systems, terminal development models, 360°Terminal Manager Terminal innovation systems, as well as to build a unique, charming and memorable Experience terminal.Terminals with the largest growing business, from industry, customers and the Group's needs, I built up a big spread of He in the end the experience and theory, and apply the theory and practice of combining analysis of mathematical research methods, focusing on He described the experience of a large terminal building strategy. First, from the background and significance of topics, focusing on theory, research methodology, study four aspects of thinking leads to the subject of this article, and then the interpretation of the terminal and its marketing value, and then described the experience of the concept of terminal and function, followed by a large He elaborated Experience terminal building of the solution, also The basis of Mathematical Experience terminal analysis was carried out, and then combined with large HE Experience terminal building recalls the practice of cases, the final conclusions are given and prospects of this article.