Business Model Design And Innovation

Currently, the research on Business Models is a front-line and intense issue, on which related research results have concentrated in the past decade. As far as the existing literature is concerned, there are a certain number of researches on business models'implication, structural system, theoretical explanation and innovation mechanism, while with different perspectives of researchers, there is no consensus on business models'basic concept, structural system, theoretical category and also the theoretical analytical framework is still under the way of being constructed. In this case, the research on business models is still in exploratory and initial phase in general.The author chooses business models'design and innovation as research topic, which is a common question in enterprises'operation. On the basis of summarizing research results from predecessors and tracing to its theory source, proceeding from the concept or definition of business models, the author put forward the concept, defined its connotation and attempted to construct its framework.To strengthen its practicality, this article discussed emphatically how to design business models, and introduced how to carry on innovation in enterprises including from leaders to staff, from outside environment to inside structure. Considering that business models is a highly practical issue in enterprise operation, researchers attached more importance to studying existing corporations and reached their conclusions to enrich and perfect theoretical research. Therefore, the author inserted a large amount of innovation cases of successful enterprises, which are bound to serve research work better after arranging and applying.