In Supply Chain Optimization Model Based On The Profit Of The Core Needs Of Enterprise Pricing Control And Research

To be an important research area,the research in pricing developed quickly.Till now pricing has a long practice history.At the beginning of business development, people has realized how to use price to control demand.But in the past ten years,the research did in pricing went through a quicker development than any other period. The research in this area has become more and more mature and more suitable for practice.Now many enterprises have introduced flexible pricing methods to increase their profit and achieved some good effect.This thesis studied the maximum distributor profit problem based on the core enterprise making decision unilaterally.We applied the Activity-Based Cost Analysis method to analyze the cost of the distributor,introduced the function between the demand and the price,and then developed a profit model of the distributor.Then we discussed the property of the demand function,based on this discussion we introduced a demand function like as aP^-b,(a＞0,b＞1).After this we computed an instance from Baosteel by the evolutionary algorithm.At the end of the thesis,we compared the profit of distributor and the whole supply chain under the following two cases. One is introduced the demand function,another is consider the demand as the decision variable.These studies show that pricing stimulant methods can encourage buyers increase their demand and increase distributors profit.Distributors can also maximize the whole supply chain's profit by provide buyers some stimulant methods.