The Study, Based On Negotiations Of Auction Mechanism

Auction is a kind of dynamic pricing and resource allocation mechanism. The resource owner designs or chooses the price quotations and the rule of resource allocation in advance. The ones, who need the resource, inform the price, which they are content to pay, according to the report of price quotation. Then according to the allocation rule, we can know who can get the resource by his price.This thesis establishes the multi-unit three-session auction model, basing on the study of Engelbrecht-Wiggans, Salmon and Wilson on two-session auction model, namely, the multi-unit auction model mechanism basing on negotiations. In the first stage the units can sell in the corporate rate. The second stage is the auction. In the third stage, the units are sold according to the fixed price after the auction. This thesis analyzes the auction income from the aspects of multi-units auction in sequence and multi-units simultaneous auction. Auction in sequence mainly takes the way of analogy estimation and gets the result of that the multi-units sales force system basing on the negotiation can increase the income of the sellers. Simultaneous auction are proved with theory model. The thesis establishes the sellers' income model of multi-units auction basing on the negotiation and this mode is more benefit for the expected income of the sellers with theory.