Jiangsu Guotai The Development Of Strategic Research Focuses On Strategy Development And Implementation Of Cathay Pacific

Great changes have taken place in China since Chinese reform and opening up for 30 years. In the past 30 years, People's living standard has had a perceptible improvement and commodity classification was increasing quickly as well. Nowadays, Chinese economy depends mainly on export trade and investment. As behaviors of world economy situation, especially international financial crisis exploded since last year which put the screw on Chinese economy. Against this macroscopical background, how shall we cope with various crises is a serious difficulties for all the Chinese export-centered enterprises, especially trade-type enterprise. For Chinese export-centered enterprises strive for survival, development and efficiency on the basis of formulating and implementing seemly strategy.The paper instance JIANGSU GUOTAI INTERNATIONAL GROUP (hereafter refers to as GTIG) which is a key major industry in Jiangsu Province as example. GTIG was one of the fastest growing foreign trade companies in China during past few years, which obtained national recognition for years. Now GTIG is getting confuse in sustainable development after keeping fast growing for more than ten years. At the meantime there are some burning questions have arisen gradually. The paper was based on the theory of strategic management; meanwhile through obtain experiences from famous conglomerate trading enterprises with a history of hundred-year to work out the most suitable strategy and Implementation rules which can application in GTIG.