Dell2.0 Dynamic Competitive Strategy Based On Competitive Change

PC industry is a mature industry with the fierce competition. In the mean time, it is also the industry full of the changing all the time. Environment makes the enterprises' surviving standards. The changing of the environment means the new surviving standard. At the beginning of 2007, HP occupied the No.1 position on the PC market in terms of the market share which was belonged to Dell before. In the 4rd quarter of 2008, the PC sales growth rate of Acer is 31.1%. This number for Dell is -5.9%.Upon the industry changing, people are asking:" Dell's direct-model still has the powerful competence under the new marketing environment. This was really the basis of Dell's success before. Dell 2.0 could give the answer.The author of this thesis has been engage in the PC sales career for many years. He has the deep perception for the China PC market. This thesis is to summarize the solutions to the IT company sustainable growth on the dynamic competition market through the Dell 2.0 revolution.In the dynamic competition theory perspective, this thesis studies the unique China PC market structure combining with the dynamic competition theory basis. Meanwhile, it also deeply analyzes the Dell's unique marketing competences. Eventually it suggests the Dell's dynamic competition strategy for the China unique PC market.